![]() They’re the experts, they’re real people who love books, and they’re not algorithms. “Curation in that we help surface these hidden gems that people wouldn’t discover otherwise because of our partnerships with these bookstores. “The heart and soul of Libro.fm is curation and community,” he says. With curated lists and recommendations all over the site, the company aims to provide an alternative to big, impersonal businesses. “Independent bookstores are aligned with libraries in that both play a key role in communities, and so we celebrate whenever someone listens to a book or reads a book they got from their local library,” says Pearson. That all sounded good, but I wanted to know how they felt about libraries, which also have a robust collection of audiobooks you can download. But now we just realize how much teachers have been through, and we want to get the word out.” Until now, it was a sort of a word of mouth. “We have tens of thousands of educators who are listening to free audiobooks every month and we’ve never promoted it. ![]() “K-12 teachers get a half dozen free audiobooks every month from us, and can sign up on our website,” says Pearson. Pearson also outlined the company’s support of K-12 educators by providing free audiobooks. So we have the freedom to support things going on that are important to us and to really make sure that everything we’re doing is with booksellers’ best interest in mind,” says Romero. That means that we can make business decisions that aren’t based solely on financial gains. The company, which maintains a staff of just 20 people, also aims to operate with a conscience, which they outline in a report posted on its website. Maybe I was just filled with the festive spirit of Audiobook Appreciation Month – yes, that’s a thing and I will be celebrating it – but I’d been interested in learning about Libro.fm, which positions itself as an independent alternative to that Large Online Audiobook Seller (much the way the newer does, as well). And that’s why audiobooks are the fastest-growing category in publishing and even surpassing the growth of ebooks.” “The books can come with you, so if you’re commuting or cleaning your home or exercising, you can be listening to a book at the same time. “Audiobooks are a gateway to a life of books,” says Mark Pearson, the CEO and co-founder of Libro.fm. ![]() So audiobooks are kind of a big deal, is that it? This graphic may be suggesting that audiobooks are listening to other books. (Getty Images) Audiobook revenue rose 25 percent in 2021 – the 10th straight year of growth – and 61% of parents said their children listened to audiobooks, which is way up from 35% in 2020, according to data released last week from the Audio Publishers Association. If you found yourself listening to audiobooks much more often these days, you aren’t alone. Was it the book I had on Libby, the library app? Or the one on hoopla digital? Audible or Volumes? Or maybe it was Libro.fm? (I have books going on all those apps, so maybe confusion is understandable. Or at least inevitable.) As I got ready to walk the dog the other day, I thumbed the screen of my phone to return to the audiobook I had been listening to…and couldn’t remember where I was supposed to click next.
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